A New Chapter for St Giles

Having launched with five unique fragrances in Selfridges, Oxford Street, St Giles in now embarking on an exciting growth trajectory. 

Currently developing new innovative ranges including Skin & Hair Care, Home and Accessories as well as opening up new partnerships and stores across Europe and beyond.

Additionally we have entered into an exciting multi-million pounds partnership in the Arabian Gulf to promote and deliver the brand in the region through pop-ups.

Brought to you by a team of globally renowned experts in the industry who have successfully led and delivered fragrance brands, we are excited for you to live this journey with us.

In partnership with Crowdcube

*Capital at risk


What is equity crowdfunding?

When you invest in equity, you buy a percentage or share of a business in the hope that the value of that company will increase over time. Hopefully, the business you have backed goes on to make an ‘exit’ (by floating on the stock market or via a sale to another company) at a higher value than when you invested, and you will get a return on your investment and make a profit. Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution. You can read more about these risks on the Crowdcube website.

Who can invest

Anyone over the age of 18 can, if they meet the eligibility criteria. Due to local laws and regulations, retail investors based in the USA, Canada and Japan will not be able to invest in this crowdfunding round. You must also have a Crowdcube account to participate.

When will I get access?

Our crowdfunding round will be launching soon exclusively on Crowdcube. Pre-registered investors will be given priority access via email. We’re expecting increased demand this time around, so if you’d like to participate we strongly encourage you to pre-register.

Is the investment EIS eligible?

Yes, we have a Knowledge Intensive EIS for eligible UK investors.

I registered my interest. What happens next?

Thanks for registering! We will be in touch with you over the next few days with more information on our crowdfund. In the meantime, please make sure you have signed up to Crowdcube as you will need to be a member to invest – sign up on their platform here.